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One Size Fits All Personalization Solution
E-commerce recommendation solutions come in all shapes and sizes. Platforms, Analytics providers and home grown solutions all claim to have or operate a “personalization engine.” Is it truly a...
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Gaining a Competitive Edge
Why do we shop online? For one it’s convenient, shopping on your couch and watching your favorite show is not an uncommon scene. It’s also fast and easy, type a term into the Google machine and there...
View ArticleEnabling Cross Domain js with iFrames the Fun Way
I had originally planned on rolling out the second part of my three part mobile web apps blog series, but unfortunately I've been dealing with a little issue that has been driving me nuts. It's...
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Reflecting on the 2011 Bronto Summit
From a partner and client perspective, the Bronto Summit was a complete hit. From the first second, the Bronto Team made every retailer, small and large, part of the family. From the conference venue...
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NRF Reveals 2011's Hottest Retailers
STORES Magazine just released the 2011 HOT 100 Retailers! We wanted to extend a BIG congratulations to all the exceptional retailers, and especially to the iGoDigital ecommerce personalization...
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What’s More Valuable to a Retailer - Facebook Like, Google +1 or a Tweet?
Social media no doubt continues to affect retailers and their day-to-day decisions. It is an important part of cross-channel marketing and brand awareness. And rightfully so! Facebook has more than 750...
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How much data are you using to merchandise your site?
When asked in a recent Shop.org Blog, Ray Kurzweil was asked a simple question, “What is the most effective way for retailers to attempt to stay ahead of the technological curve?” He answered, “Gather...
View ArticleWhat’s the Value of Exceptional Customer Service?
It’s a simple concept: provide great customer service and consumers will continue to return. A simple concept that is difficult in practice for many different kinds of retailers. Great customer service...
View ArticleAre your shopping carts getting an abandonment complex?
Shopping carts at the majority of Internet Retailer’s Top 500 are getting an abandonment complex. According to a recent study, in fact, at more than 85% of these retailers, the poor shopping carts beam...
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Product Detail Page Personalization Next Practice
The Product Detail Page is arguably the most important page during the shopping experience. It’s the point where a shopper gathers information on a product, begins deliberating a purchase and...
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Increase AOV on the Cart Page with Product Recommendations
As part of our continued series on developing personalization best practices, we have discussed how Behavioral Targeting Gives Your Loyal, Repeat Customers a Personalized Experience, and given some...
View Article2011 Holiday Shopping Increases by 30 Percent Over 2010, Reports iGoDigital
Top 500 Retailers report an uptick in traffic levels, sales and consumer spending over previous years(Indianapolis, Ind. – January 24, 2012)– The U.S. online retail industry experienced strong growth...
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Personalized User Experience Moves the Needle for Online Retailers
As the second part of the Internet Retailer Web Design takeaways, we will cover how an engaging first experience and personalized post-purchase strategy can move the needle for online retailers. These...
View ArticleSo What's Behavioral Segmentation Worth Anyways?
eRetailers have shouted from the rooftops that segmentation drives results. It's not a new concept, but with the advent of big data, online behavioral tracking, and multi-channel...
View ArticleGrowing Up To Be ExactTarget Orange
iGoDigital has grown from a tiny Indianapolis start-up to a global leader in cross-channel personalization over the last several years. Our technology solutions deliver accurate, predictive and...
View ArticleMaking the Most of a Comeback
You don't have to be a music maven to know that 2013 is the year of the musical act comeback. Bands like New Kids on the Block, 98 Degrees, the Backstreet Boys, Destiny's Child and more are all...
View ArticleThe High Cost of Manual Merchandising
Every retailer knows the value of cross-selling and up-selling, but do you know the value of automating the process? Retail marketers unnecessarily spend their time and money manually merchandising...
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4 Things Every Retailer Ought to Know About Mobile
What if you were to find out that 80% of your consumers were consulting with just one of your in-store sales representatives before they made a purchase decision? One. For starters make sure to give...
View ArticleYou Call That Personalization? The 4 Building Blocks of True Personalization
“Dear <Your Name Here,>We Value You as a Customer!” How many times have you seen this phrase, or something like it, in the subject line of an email? If you’re like nearly 92% of Americans who...
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